Every time I hand one of these to someone, I get one of two answers: if they’re over 30, they say “Hey! That looks like the OB tampon logo! Are you sure you wanna make that association?” To which I respond “Well, considering I call the sticker Toxic Shock Syndrome, I guess I’m pretty much counting on it.
This usually engenders a confused look–“But why would you want to remind people of that?” And usually, I just smile, but sometimes, if they’re smart, I’ll remind them that 1. There’s no such thing as bad publicity and 2. This is a promo sticker, and whatever I can do to get people to stare a little longer at the logo and possibly get it to stick in their brains (and maybe even make them come to the site), then Mission Accomplished.
Of course, there’s also those under 30, who have no idea what we’re talking about. That’s fine. It’s not for them anyway.
If you want one of these, drop me a line at keith-at-obreal-dot-com; they’re marketing materials, so I’ll send you a couple for free, just for writing.